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Sunday, December 13, 2009

The first of many to drop

In what will surely be one of the many to come, global consulting firm Accenture has dropped golfer Tiger Woods has a spokesman for their company. The move comes after Woods announced on his website late Friday that he was taking an "indefinite break from professional golf." The announcement comes after two weeks of what can be described as a parade of women all coming out and saying they had extramarital affairs with the golfer.

The statement from the company said that Woods is, "no longer the right representative" after the "circumstances of the last two weeks." The relationship between the golfer and the company were very lucrative. Accenture wasn't a well known firm, but in 2003, when they began to sponsor Woods, it brought the company out of obscurity, and boosted their name.

Along with Accenture parting ways with Mr. Woods. This weekend men's grooming company Gillette announced they wouldn't air ads or include him in public appearances for an unspecified amount of time. The companies slogan of "The best a man can get", used him in ads since 2007 for their Gillette Power razors, along with other professional athletics.

It's not clear what company will be the next to drop Woods, but it is clear Nike and video game maker Electronic Arts, and their EA Sports division will not be. Today (Sunday) they said, "We respect that this is a very difficult, and private, situation for Tiger and his family. At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged."

Nike Inc. on late Friday said they supported Woods' time off decision.

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