Watch what you say about a mother

This weekend the advertising people for Motrin made a big error.  They put out an ad geared towards new mom, who wear around there babies on there website.  A site that as of right now can't be assessed.  These mothers can usually be seen carrying around there newborns in slings or some other different types of ways.  The Motrin ad mentioned all of these ways, but the ad crossed a line, that sent mothers to the Internets, and all of the various mother blogging communities.  The ad implied that mothers were wearing around there newborns as a way to be fashionable.  The ad is below with the written transcript is below:

Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, sling, schwing, wrap, pouch. And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free. Supposedly, it’s a real bonding experience. They say that babies carried close to the body tend to cry less than others. But what about me? Do moms that wear their babies cry more than those who don’t. I sure do! These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back? I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid. Plus, it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why.

As mentioned it sent out a shock wave, as you can read on the New York Times blog "Motherlode", that wrote about it today, executives at Motrin and Taxi New York City (the agency responsible for the ad), are trying fix the mistakes they made.  This story will be something to keep an eye on in the coming days.